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Market Audit
We offer a GAP analysis service to determine where your products could fit in the UK landscape.
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Like all things in business, an effective sales strategy requires research and planning. Understanding your competitor's strengths and weaknesses, having an accurate analysis of the overall market, and having an in-depth knowledge of your prospective customers are all key elements of this process.
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This is particularly important when you are looking to break into new markets. Customers will rightly expect an expert in-depth understanding of your market, and knowledge of how their proposition compares to that of their competitors.
Would you like to understand the potential market opportunity for branded products in the wider UK market?
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Case Study
Market data insight was bought for circa £12k which identified unmet target customer needs and opportunities for growth. A major Food Retailer was grossly under performing in a category to such an extent that, following a full sales presentation pitch, a full tender process started and business won worth £13.2m per annum. A major success!
Where does your company and product range sit the in the market?
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Stage 1
We will start with a review of the existing products (or very similar products) currently on sale in this category in the relevant channels. We will visit selected retailers, wholesalers etc. and review packaging, outlet claims and online offerings. This review will be conducted nationally and across a variety of store sizes/formats. We will take photos and compile detailed records of findings. We will want to compare these findings to the client’s products. Consequently, we will need to review received samples of all products intended for the UK market.
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Stage 2
Having established the current market position (prices, packs, quality, brand, private-label) we will use our experience and market knowledge to compile a detailed assessment of how the client’s products might penetrate the UK market and effectively be the foundation of a ‘go to market’ strategy.
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At the end of this initial piece of work, FCL will have a clear roadmap on how to exploit the potential in the UK market.
Market Audit
Methodology
Our approach will be to undertake the assignment in 2 stages
Expert understanding of UK Food Retailer category growth levers.
Schedule a
FREE Consultation
Take advantage of our free consultation to enable us to understand your business, its challenges and opportunities, and where you feel changes need to be made.
We will then be able to provide you with a fully costed proposal as to how FRESHWAY CONNECT Ltd. can start to transform your business.
What is there to lose?
